Fuel Deo

The latest TVC is from a new deo brand , named Fuel , when we saw it for the first time never cud connect as to which is the product category , till in the end Fuel came out .

Backed with some good music which sounds like a song made for the campaign and some hot steamy visuals at the end ,sex appeal and deodorants as a category go hand in hand we feel .

Fuel TVC , does make an attempt to gain mind share with its strong visuals and music ,in a highly cluttered deodorant space .Our rating of the TVC is 3/5 good , go ahead and watch and rate the steamy Fuel Deo campaign .

http://www.youtube.com/watch?v=_l2zKMiDMoc

Honda jazz bubbles

here comes a great looking car from Honda , the Honda Jazz ,with an interesting original soundtrack( twee do dee ....) and TVC aims at showcasing other competing vehicles being treated as bubbles and how they burst when the Honda jazz passes by . Thus making a statement of its superiority .

However how many of us were able to get the cactus plant placed inside the car bursting the bubble , is a million dollar question and needs serious watch , that coming from a brand saying "Why So Serious "is a bit funny

our rating is 1.5 /5 average , with a great product the TVC could have been better in terms of creativity . Go ahead watch the Honda jazz TVC and hum the twee do dee ...song

http://www.youtube.com/watch?v=g51KiD9LHc8

Happydent Elephant

This is one brand that keeps breaking all conventional routes of advertising but takes routes of never tried paths , after the palace one ( which was awesome ) here comes the elephant one , how a herd of elephant finds a toppled jeep ,they then stamp on the Happydent wave on the ground , which creates a river , in which the elephants swim and then lo their tusks start to glow with a tongue in cheek comment of villagers saying "Jangal mein mangal ho raha hai, par gaon mein toh bijli aayi hi nahin bhaiya!” ( electricity in the jungle but not in the village !)

Great out of box creative , good execution , and ability to stand out of the clutter . our rating is 3/5 good check out Happydent elephant stuff its good !

http://www.youtube.com/watch?v=VO4sjyIYh3E

Parle Lite

Another very interesting TVC on air currently is the Parle lite one for their sugar free bon bon .Very nicely done and executed ,and brings out the message quite clearly abt the product .The way Sumo wrestlers flying around is shown along with the ballet dancers who anyone expects to be be light on their feet ,is great ,the tvc is backed with great music , our rating is 3/5 good , go ahead and watch the new Parle Lite commercial , its "so Sweet"

http://www.youtube.com/watch?v=d1JtMFPRs0w