Go Cheese

Say cheese , say Go cheese , here comes gowardhan dairy's attempt to go up the value chain with its brand of Cow cheese , the cheese market is dominated by big brands like Amul , Britannia currently and making a dent wud be tough though it seems like all categories you can make a dent depending the depth of your pockets and strategy !

The TVC is a very good in terms of execution and is clear that the the TG for this category is Kids and also has an appealing( mouth watering ) design of the slices of cheese , which should generate inquiries at stores .Our rating of the entire execution , connect and ability to build curiosity is at 2.5/5 very good .

With the TVC act right -with cow cheese positioning and unique slice design , there are serious supply cold chain , distribution and pricing ( heard that they are out priced ) issues that needs to be up and running for the brand to win .GO ahead click on the link below and rate GO cheese , does it remind one of the "laughing cow" brand ? what say

http://www.youtube.com/watch?v=z8g1D6y19IE