Sunday, August 30, 2009

Purple glue


We just loved this one , how one has converted a mundane glue and added a BIG differential element to it , we have come a long way from liquid glue to glue sticks , but this one beats all in terms of innovation and it had to come out of the 3M stable ! .

go ahead and watch the Scotch Purple Glue TVC and how they have cleverly used kids to drive home the point that unlike other glue sticks, this one rubs purple but dries clear,our rating for the execution of the TVC and the concept is 3.5/5 very good ,

pls go ahead and rate the 3M Scotch purple glue Stick ...its Magic ...( click the link below )

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Saturday, August 29, 2009

Toyota fortuner

The latest launch from the Toyota range is their SUV , Fortuner , the TVC for this tries to get at your senses in creating aspirational values for the brand , backed with some good shots showing the power capabilities and soundover , it strikes a good note with the viewer .

But we must say not anything different from a typical automobile advt . our rating for the same is 2/5 average . go ahead and watch the Art of power from toyota fortuner . Saw the model on the roads , doesn't look awesome either !
http://www.youtube.com/watch?v=zkgUTQyvoZY






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Sunday, August 9, 2009

India Bulls Ghar aa Jao


Any TVC that is backed with a strong hummable jingle and builds up an emotional connect , shud do well , the latest India bulls home loan TVC , does this clearly , playing on the emotional favourite four letter word "home " and backed with a great jingle there is an immediate connect built in .

Set with the theme that in each day the best part is home coming ( u bet !) this
surely strikes a chord .Our rating is 3/5 ,good , go ahead experience the home coming emotions from India bulls .
CLICK HERE

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Sunday, August 2, 2009

Sulekha Arrows


Chanced upon the Sulekha campaign , named Arjuna the Archer , must say awesome , very good rendition of the thought and how the power of Sulekha engine can be used to what you want to do say buy something , sell something etc .We liked the concept , the execution , and are sure that this wud drive home traffic and transactions to the site ,among people who havent used the power of this engine .
Our rating is 3.5/5 excellent , go ahead( click the link below ) and rate the latest Sulekha TVC, it hits a connect arrow into your mind !

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