Snake Jazz

Yes snakes swaying to some jazz music , and reinforcing the now old knowledge off the snake not able to hear anything ,but its movements being confined to the charmers movement .

The latest TVC for Nat Geo takes the above plank and is spot on in breaking away this myth and reinforcing the position of National Geographic channels niche positioning aimed at the "thinking consumer " and leaving you with the thought/query "Think Again "

Our rating is 2/5 good for the Nat Geo TVC , for nice execution and reinforcing the connect with its 'thinking " consumer TG , go ahead and click on the link below

http://www.youtube.com/watch?v=PByjUIftjLM

Bhagwan Hai

So how does one build a connect for an agarbathi brand , well the only brand off note that we remember off is Cycle and that too thanks to its investment in advertising not because of its use ! we must add.

The new TVC from Cycle brand takes the " Bhagwan hai "route, and tries to connect with the consumers in their everyday life's with some interesting questions and of course with its biggest benefactor ie God ( Bhagwan ) ! . We must say the TVC is nicely executed and does leave one with a good feeling our rating is 2/5 , good , for Bhagwan hai by Cycle .

Go ahead watch it , click on the link below

http://www.youtube.com/watch?v=xk5ECcr8qms

Hippo chips :: Hunger is the Problem

Off late we must say we have started liking the TVC's by Parle , to add to our likes , we add the latest Hippo Chips TVC .

Hippo chips enter the snacks category with its baked feature , considering that others have also taken the health route ,like Aliva , Saffola zest . It remains to be seen how this does along with others as the taste factor is a big let down .

Switching back to the TVC , a very interesting route has been taken , saying " worlds problems are because of hunger " and backed with a Pyaar baat te chalo theme song the message of eating and staying calm and not doing the evils is a nice and different route taken ,Our rating of the same is 3/5 very good for being different .

Watch the cute little Hippo take on the world ,with the message" pyaar baat te chalo" ,click on the link below ::

http://www.youtube.com/watch?v=zOv7F_Tw4ko