Micromax ::nothing like anything

must say , of late we have never seen a great product idea getting killed with some sloppy advertising as has been done for the new Micromax gamulution phone .The brand has had its first share of stardom with Akshay Kumar and some very unique technology which is equivalent to the Nintendo's Wii which shud take the market by storm . The non big brand mobile space is on fire suddenly a Maxx ,karbonn , Videocon , and Micromax have made it to the consumer mind space at the cost of Nokia ,samsung ,we suppose .

The TVC is all noise and eggs and doesn't come out strongly with the feature , and banks on Akshay Kumar to deliver the product which he partially does , considering that the product has a strong USP , the delivery attempt is very weak , looks like the agency involved has taken a small upstart brand for a ride ! , our rating is 2/5 very average , cud have been much better what say ? .Pls click on the link below and rate the new Micromax tvc ::

http://www.youtube.com/watch?v=zxbkKOObrtE

Blogger Buzz: Blogger integrates with Amazon Associates

Blogger Buzz: Blogger integrates with Amazon Associates

Go Cheese

Say cheese , say Go cheese , here comes gowardhan dairy's attempt to go up the value chain with its brand of Cow cheese , the cheese market is dominated by big brands like Amul , Britannia currently and making a dent wud be tough though it seems like all categories you can make a dent depending the depth of your pockets and strategy !

The TVC is a very good in terms of execution and is clear that the the TG for this category is Kids and also has an appealing( mouth watering ) design of the slices of cheese , which should generate inquiries at stores .Our rating of the entire execution , connect and ability to build curiosity is at 2.5/5 very good .

With the TVC act right -with cow cheese positioning and unique slice design , there are serious supply cold chain , distribution and pricing ( heard that they are out priced ) issues that needs to be up and running for the brand to win .GO ahead click on the link below and rate GO cheese , does it remind one of the "laughing cow" brand ? what say

http://www.youtube.com/watch?v=z8g1D6y19IE