Essilor

Not many consumers might be aware of this brand yet , but off late the brand has made a strong attempt to be visible in actually a brand starved category ( whoops one exists still ) that is eye wear !

Essilor is a world leader in eye wear and is a french MNC , the campaign currently running is for their Crizal range of lenses , which are supposedly make one see things clearly ! the campaign has a great jingle , and is able to hold ones attention due to this , am not very sure whether the registry of the brand name is happening though , check & rate the advertisement here

http://in.youtube.com/watch?v=iAg5Lhjcseo, what do you think !

there is another campaign on with Shabana azmi for Varilux ,with the product feature of a single lens for reading and and long distance sight being shown clearly ,the advt tagline says "its great to go single after 40 !" check & rate the advertisement here !

http://in.youtube.com/watch?v=XbQNQeIAKyk ( not the orginal one ,the search is on ! )

Rate , the advertisement in the comment column , on 1 to 5 scale , 1 being poor , 3 being good , 5 being excellent .thx