Daichi Rishtey !

Spotted another good TV commercial for Star union Life insurance , surprised that coming from a firm formed by some govt bank tieups with Dai-ichi , the quality , sound track , and the finish is just superb .

Though in the crowded Insurance market don't know whats the dent this firm is going to make, though like telecom there must be space still !

For a launch purpose the TVC storyline is good ,also , must say that after the recent Tata Dicor advt , this one comes close to reading the consumer minds ,which is of a state of belonging /rishtey & memories -which all of us need at these times( what say ?) ! there is a real connection generated backed with good music too ,Our rating is 4 or this one , very good , go ahead and watch this one ! its worth it !

http://www.youtube.com/watch?v=Q_v5UtmGlwA