Saturday, March 14, 2009

Daichi Rishtey !


Spotted another good TV commercial for Star union Life insurance , surprised that coming from a firm formed by some govt bank tieups with Dai-ichi , the quality , sound track , and the finish is just superb .
Though in the crowded Insurance market don't know whats the dent this firm is going to make, though like telecom there must be space still !
For a launch purpose the TVC storyline is good ,also , must say that after the recent Tata Dicor advt , this one comes close to reading the consumer minds ,which is of a state of belonging /rishtey & memories -which all of us need at these times( what say ?) ! there is a real connection generated backed with good music too ,Our rating is 4 or this one , very good , go ahead and watch this one ! its worth it !

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