Saturday, May 16, 2009

Crabtree


Any TVC which brings in some amount of freshness , simplicity and is able to get the message across clearly ...works for sure , well according to us the Crabtree TVC , works on all these counts and is brilliantly executed . How the communication changes from a switch is a switch to tea is a tea ,and goes on to reinforce Crabtree in the consumers mind is nicely done .
Much needed attempt for a category which is almost a commodity currently .Our rating is 4/5 Excellent ,a rarity in terms of our ratings , but thats how strongly we feel about this one .Watch and rate it , we are sure you will agree !.http://www.youtube.com/watch?v=AheIJlGdtpg

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Thursday, May 7, 2009

Vodafone zoozoo

with India's super bowl ( ipl ) currently underway , there are some TVC's that have caught the attention , top on the list would be the Vodafone zoozoo character tvc which has created white characters out of nothing literally !!! being used to communicate their product /VAS features .We like the simplicity and the attempt to communicate clearly ,and in the mad rush for tvc space the creative also has a clutter break effec , our rating is 2.5 /5 ,good ,though the earlier advts by this brand where better , is what is our view .
what is "zoozoo " u may ask -another marketing creation we guess !
Go ahead take a peek at the complete compilation of all zoozoo tvc's
http://www.youtube.com/watch?v=cGqndA5F3i8

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