Vodafone zoozoo

with India's super bowl ( ipl ) currently underway , there are some TVC's that have caught the attention , top on the list would be the Vodafone zoozoo character tvc which has created white characters out of nothing literally !!! being used to communicate their product /VAS features .We like the simplicity and the attempt to communicate clearly ,and in the mad rush for tvc space the creative also has a clutter break effec , our rating is 2.5 /5 ,good ,though the earlier advts by this brand where better , is what is our view .
what is "zoozoo " u may ask -another marketing creation we guess !
Go ahead take a peek at the complete compilation of all zoozoo tvc's
http://www.youtube.com/watch?v=cGqndA5F3i8