Saturday, May 16, 2009

Crabtree


Any TVC which brings in some amount of freshness , simplicity and is able to get the message across clearly ...works for sure , well according to us the Crabtree TVC , works on all these counts and is brilliantly executed . How the communication changes from a switch is a switch to tea is a tea ,and goes on to reinforce Crabtree in the consumers mind is nicely done .
Much needed attempt for a category which is almost a commodity currently .Our rating is 4/5 Excellent ,a rarity in terms of our ratings , but thats how strongly we feel about this one .Watch and rate it , we are sure you will agree !.http://www.youtube.com/watch?v=AheIJlGdtpg

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