Cadbury pehli tareek

We just loved this one , coming from a brand which is desperately trying to retain its identity and consumer interest .With all the newer aggressive brands like perfetti , candico , wrigleys being hyperactive this is not going to be easy .

The brand( dairy milk ) does that in a very smart way it takes the occasion route , the ocassion used here is the 1 st salary and also the need to bring home some sweets , after the old kaane ke baad kuch mitha ho jaye (again occasion ) , the kenya cricket match one( again occasion ) and the amitabh led campaigns ,this one also stands out .

With a 70's look and feel ,u are wondering whether the dairy milk has become a older generation brand ( which mite be true ) targeted at 35-40 plus as there is a husband wife connection , just when u were doing that lo there is a version 2 targeting at the youth that sprung up !

Our rating is 3/5 good go ahead -aaj pehli tareek ( sorry today is 5th july ) hey !

http://www.youtube.com/watch?v=Ta96Np7t6CE