Bajaj rediscovers India

This TVC is another great execution , here comes Bajaj back with Discover dts -si in the 100 cc segment , which they had vacated saying that the margins are lower , the No 1 is very strong etc , and let run Hero Honda run away with the market ..back they come , like all strategies -nothing is final and sealed and can always be re looked based on your performance especially when u are going nowhere .

So out they come with what we feel is a super campaign which takes you to some destinations in India ,one might have never heard about( India's africa in gujarat !) ,don't really know whether true ,for instance the vedic village near Mangalore is news ! that aside ..moving on the campaign tries to build the connect of these places with the power of a 1 litre on the bajaj discover dts -si

Our ratings 3/5 very good , go ahead the three versions of the campaign by which bajaj is trying to rediscover India and itself and play catch up.

http://www.youtube.com/watch?v=t0D6Jduxfq0 ( magnetic hill )
http://www.youtube.com/watch?v=NjRzLLSNmXQ ( madhur the Sanskrit/vedic village )
http://www.youtube.com/watch?v=tihwBkfZ01Q ( jamboor india ka africa )

White Ice deo

Off late the Indian deo market has seen a flurry off brand launches , either the market is big or brands are vying for the market which is currently on excel sheets ,based on low per person consumption etc , as a consumer ,when one walks into an outlet , u are confused by the choices ,both Indian and foreign brands , you tend to decide on the best "smelling "one .In this cluttered space walks in White Ice with its brand of deo for men .

White Ice tvc is a typical run of the mill deo advt ,which surprisingly shows girls getting attracted to you due to the deo ( wish in actual life it was true ! ) our rating for the White Ice tvc is 1.5/5 ,average , go ahead watch another deo brand namely White ice sniffing at the market ...

http://www.youtube.com/watch?v=sPKjtOqpWOE

Britannia Bourbon

We liked the New Britannia bourbon ,advertisement , quite a naughty one ,though the concept is an old tried tested one ,the only thing is that the context of the situation of a brother and sister is a bit fresh .

From a creating a buzz around an existing brand , the TVC seems to have done its piece .Britannia Bourbon TVC gets a rating of 2/5 good , go ahead the naughty Britannia Bourbon TVC and rate it

http://www.youtube.com/watch?v=tSOGqstj8_Y

Revive

How many of us remember Revive !,maybe at various homes the old starching clothes business continues , must be still a big market ,as u see revive brand is being put in the spotlite .The TVC uses kids , ie in line with a whole host of brands which have used emotional power to lure purchases !

The TVC shows the everyday struggle of a shirt and how it gets "revive "d for the next day , nice execution especially -how the shirt has been handed over from the elder brother part - the wrestling part etc and good attempt to drive home the revive vs starch - so as to drive non consumers into revive . Our rating is 2/5 good .. go ahead rate the latest Revive campaign .

http://www.youtube.com/watch?v=WeCtKjVvtMY