Sunday, September 6, 2009

Revive


How many of us remember Revive !,maybe at various homes the old starching clothes business continues , must be still a big market ,as u see revive brand is being put in the spotlite .The TVC uses kids , ie in line with a whole host of brands which have used emotional power to lure purchases !

The TVC shows the everyday struggle of a shirt and how it gets "revive "d for the next day , nice execution especially -how the shirt has been handed over from the elder brother part - the wrestling part etc and good attempt to drive home the revive vs starch - so as to drive non consumers into revive . Our rating is 2/5 good .. go ahead rate the latest Revive campaign .

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