Bajaj rediscovers India

This TVC is another great execution , here comes Bajaj back with Discover dts -si in the 100 cc segment , which they had vacated saying that the margins are lower , the No 1 is very strong etc , and let run Hero Honda run away with the market ..back they come , like all strategies -nothing is final and sealed and can always be re looked based on your performance especially when u are going nowhere .

So out they come with what we feel is a super campaign which takes you to some destinations in India ,one might have never heard about( India's africa in gujarat !) ,don't really know whether true ,for instance the vedic village near Mangalore is news ! that aside ..moving on the campaign tries to build the connect of these places with the power of a 1 litre on the bajaj discover dts -si

Our ratings 3/5 very good , go ahead the three versions of the campaign by which bajaj is trying to rediscover India and itself and play catch up.

http://www.youtube.com/watch?v=t0D6Jduxfq0 ( magnetic hill )
http://www.youtube.com/watch?v=NjRzLLSNmXQ ( madhur the Sanskrit/vedic village )
http://www.youtube.com/watch?v=tihwBkfZ01Q ( jamboor india ka africa )