Saint Juice

Another one of the TVC that caught our eye was from Saint Juice -a new launch , from the Parle Agro stable , what caught our attention was the wonderful nature shots and how one has tried building up the connection of nature and the content in the juice . Nice try we must add to stay different and in making an impact in the cluttered juice market.

Go ahead and watch the new Saint juice TVC , which claims to deliver juice the way God meant it to be - thus the name saint we guess ! our rating is 2.5/5 good .

http://www.youtube.com/watch?v=GKnSNsGGRMk

First Flight - We have arrived

It does feel really nice when you find that you have grown up with the life cycle of a brand one such discovery was that off First flight couriers, from a small start , after which what must have been an arduous path in the cut throat courier business , they have hit the TVC space with their campaign , the TVC is neatly done , with a connect with India's no 1 sport- cricket and is built on the delivery of the "Item " right on time .

Our rating of the TVC is 2/5 good , for a brand which wants to say " we have arrived " with its TVC , go ahead watch the first flight courier TVC , and see what that "item " was ..in case you are wondering what was it !

http://www.youtube.com/watch?v=IAwUQETpIzo

Vodafone Diwali

We liked the new Vodafone diwali promotion , first of all its a refreshing different from what the usual telecom promotions wud be , plus also it has a certain element of likeabilty each time you watch it , especially the old man in the TVC and how he keeps changing his ,mind till the end .

Go ahead watch the Vodafone Diwali promo which is a joint tie up with dulux , our rating is 2.5/5 , good , go ahead and watch the old man's tips on colors ,its so funny !

http://www.youtube.com/watch?v=P1txSgP836E

Mahindra Rodeo

Here comes Mahindra with its entry into the 2 wheelers market with Rodeo -post its stake buy in the erstwhile Kinetic motors .

We like the way they created a new category of Power scooters ,or at least envisaged a try ,key competition would be the Honda Activa , the rodeo TVC tries in a very interesting way to come out of the usual run of mill ,macho stuff that 2 wheelers TVC try to showcase .Our ratings is 2.5 /5 good , lets see whether Rodeo is a runaway hit in the market .

Go ahead and click on the link below ,and watch Mahindra's 'Power Scooters" entry

http://www.youtube.com/watch?v=CBMMfTPhJak

Royal Enfield - leave home

How many of us would have seen an Royal Enfield TVC ,must be a minority count , here is slightly old royal enfield commercial , for their Thunderbird twin spark model ,which thru a slightly convoluted( must say not slightly- highly ) route tries to showcase the growing up of a guy and his urge to get free on seeing a thunderbird .

Enfield needs to shrug off a lot of legacy , get aggressive on its product portfolio redesign and also be able to leverage its strong equity ( it enjoys a cult like status among some some consumers) on "macho "bikes by launching India's harleys.Enfield also has an opportunity to be a strong niche player with higher prices but with low volumes in the bikes market ,maybe that's what thunderbird was planned to do ..not much thunder on the roads though !

Switching back to the TVC , all in all a good piece of execution and our rating for the same is 2.5 /5 , good . go ahead watch the TVC and " leave home " ,its different

http://www.youtube.com/watch?v=1B6IQPzq0Tw