Sunday, October 25, 2009

First Flight - We have arrived


It does feel really nice when you find that you have grown up with the life cycle of a brand one such discovery was that off First flight couriers, from a small start , after which what must have been an arduous path in the cut throat courier business , they have hit the TVC space with their campaign , the TVC is neatly done , with a connect with India's no 1 sport- cricket and is built on the delivery of the "Item " right on time .
Our rating of the TVC is 2/5 good , for a brand which wants to say " we have arrived " with its TVC , go ahead watch the first flight courier TVC , and see what that "item " was ..in case you are wondering what was it !

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