Phir Mile Sur Mera Tumhara

The latest version of the Mile Sur Mera Tumhara , got released today on the 26th we guess , and we happened to see the full version of the same .

Although the entire construct is as good as the one we grew up with , this version is an over dose of bollywood but , which could have been avoided , as usual keeping a billion people happy is difficult !, our rating of the same is 2/5 good , it cud be have been better , go ahead click on the link below and relive old memories .

http://www.youtube.com/watch?v=nq31OjsQ124

Hari Sadu Returns

Naukri TVC shot to limelight with its Hari Sadu campaign , its only apt that they reinvent themselves with the same theme .

So Hari Sadu Returns in the new TVC which cuts off the human element , and tries to connect with a written route with the choicest of expletives and poor old Hari Sadu name in the centre .We rate the TVC 2.5 /5 good

Recession is over, Jobs are back says Naukri.com ,yes you are left wondering who is getting them ! go ahead click on the link below and watch the return of Hari Sadu and rate the same .

http://www.youtube.com/watch?v=r_TOI-sxomY

Educomp :: Smart Class

this one comes from Educomp , which has come with an interesting concept of teaching kids -the visual way .

Teaching was never this way during our times , whatever was black board /text written was to be understood ( if one can ) or mugged and answered during exam times .We liked the concept and are sure that the off takes wud be good .So why is educomp taking the mass media to communicate the product , guess to get at the school and the parents too in one shot , may be the later in a big way .

The TVC shows how a listless set of students try to answer concept of force the traditional way and the smart class way , our rating of the TVC and the concept is 2.5 /5 good , go ahead rate the Smart class TVC click on the link below ::

http://www.youtube.com/watch?v=y3JzeOCxEDw

Aman Ki Asha

We are perplexed with this campaign objective and expected outcome , as any intent to make a change has to be sustainable and long term and impactful especially an issue of India- pakistan people ties .If that is the plan then fine , otherwise looks like another overnight desire of some people to change the world .

Aman ki asha is the joint efforts been made by two media powerhouses across the border in bringing the nations people together and remind us all that finally we are the same ie "humans ", the TVC is nicely executed and gets the message of the campaign across clearly . Our rating for the campaign is 1.5 /5 average , it remains to be seen that this doesn't go the Lead India campaign way . go ahead click the link below to remind ourselves that we are humans first !

http://www.youtube.com/watch?v=dz6YylorUGM

Pizza Hut What are you celebrating

The new Pizza hut TVC is all about moving on from the normal pizza's to other menu items , the campaign is about soups , pastas , desserts ,and pizzas too .

The TVC execution is good and also bring about a connect to make a visit to the outlet , atleast in our case it did work ! with a consumer not really able to get going on pizza's alone again and again , this route taken looks logical . Plus Pizza Hut formats have been used for celebration route , haven't we have had birthday celebration's , some office wins celebrations etc . The TVC shows some funny situations around celebrations , first word ,break up etc .

Along with the celebration route and new menu items the brand seems to be on the right track . Waiting to see when they start serving indian stuff say biryani's and roti's , ie not far we guess .

Our rating for the TVC is 2.5/5 good , go ahead rate the TVC click on the link below

http://www.youtube.com/watch?v=l7kju9Vl9Js