Aman Ki Asha

We are perplexed with this campaign objective and expected outcome , as any intent to make a change has to be sustainable and long term and impactful especially an issue of India- pakistan people ties .If that is the plan then fine , otherwise looks like another overnight desire of some people to change the world .

Aman ki asha is the joint efforts been made by two media powerhouses across the border in bringing the nations people together and remind us all that finally we are the same ie "humans ", the TVC is nicely executed and gets the message of the campaign across clearly . Our rating for the campaign is 1.5 /5 average , it remains to be seen that this doesn't go the Lead India campaign way . go ahead click the link below to remind ourselves that we are humans first !

http://www.youtube.com/watch?v=dz6YylorUGM