Iska ho gaya good day

Britannia is one brand on which we have great admiration for ,of late has been stuck by stiff competition from the smoke money giant ITC ,and host of regional players like priya ,plus add to it the old enemy Parle plus more coming their way as even frito lays seems to be laying its hand into snacks with ALIVA , after Lays chips , saw some on shelfs recently.

One of its strong brands ( if one were to use the latest fad say : power brands ) is good day , we are left wondering what happened to another strong brand Tiger . Good day's latest station master tvc , comes across nicely in a category where its difficult to create much of differentiation on the product side , maybe one can have brand extensions and do feel good communications and thus connect with the consumer.

The TVC shows the spontaneous joy of the station master after having a good day , reminds one of the good old dairy milk tvc where in the girl jumps into the field and does a spontaneous jig .You have the same nice feeling about the Good day TVC .

Go ahead and check out the new Good day Tvc , ting ting ating ! its good our rating is 3/5 , but how is this connecting to the point of sale outlet is another question ,maybe the station master jig cutouts ,shelf stickers ,wobblers at some key retail shelfs might help !what say ?

http://www.youtube.com/watch?v=5hFNCkbtFZs

Lifebuoy attendance

Lifebuoy as a brand is desperately trying to get its act on the health platform right , its fighting a big battle with brand Dettol which also fights on the on kids not missing school route .Reminds one of the use of kids for the classic battle between Pepsodent and Colgate .

The tvc is believable till we get to hear that the kids have to use lifebuoy 5 times a day to get the immunity levels . Our reading is that Dettol has strongly entrenched this platform and lifebuoy in spite of its repackaging ,repositioning etc has still got its old baggage of being a toilet or a rural soap ,to clear !

Go ahead and watch the lifebuoy soap attendance tvc our rating is 2/5 , average

http://www.youtube.com/watch?v=GJAm9bNFYl0

Bajaj pulsar Fastest Indian

We just loved this one , the new Bajaj Pulsar TVC comes with a different approach ie it doesn't show the product at all , but the storyboard with the bank robbery and the amazing coolness with which the lead model walks off when the police lands and how the bike disappears ,in the last shot is amazing .

Great work , backed with good music and a twist of not showing the product , our rating 3.5/5 very good , go ahead rate for the fastest Indian ,its very fast and good !

http://www.youtube.com/watch?v=0RwCFrwhYCg

Cadbury pehli tareek

We just loved this one , coming from a brand which is desperately trying to retain its identity and consumer interest .With all the newer aggressive brands like perfetti , candico , wrigleys being hyperactive this is not going to be easy .

The brand( dairy milk ) does that in a very smart way it takes the occasion route , the ocassion used here is the 1 st salary and also the need to bring home some sweets , after the old kaane ke baad kuch mitha ho jaye (again occasion ) , the kenya cricket match one( again occasion ) and the amitabh led campaigns ,this one also stands out .

With a 70's look and feel ,u are wondering whether the dairy milk has become a older generation brand ( which mite be true ) targeted at 35-40 plus as there is a husband wife connection , just when u were doing that lo there is a version 2 targeting at the youth that sprung up !

Our rating is 3/5 good go ahead -aaj pehli tareek ( sorry today is 5th july ) hey !

http://www.youtube.com/watch?v=Ta96Np7t6CE