Iska ho gaya good day

Britannia is one brand on which we have great admiration for ,of late has been stuck by stiff competition from the smoke money giant ITC ,and host of regional players like priya ,plus add to it the old enemy Parle plus more coming their way as even frito lays seems to be laying its hand into snacks with ALIVA , after Lays chips , saw some on shelfs recently.

One of its strong brands ( if one were to use the latest fad say : power brands ) is good day , we are left wondering what happened to another strong brand Tiger . Good day's latest station master tvc , comes across nicely in a category where its difficult to create much of differentiation on the product side , maybe one can have brand extensions and do feel good communications and thus connect with the consumer.

The TVC shows the spontaneous joy of the station master after having a good day , reminds one of the good old dairy milk tvc where in the girl jumps into the field and does a spontaneous jig .You have the same nice feeling about the Good day TVC .

Go ahead and check out the new Good day Tvc , ting ting ating ! its good our rating is 3/5 , but how is this connecting to the point of sale outlet is another question ,maybe the station master jig cutouts ,shelf stickers ,wobblers at some key retail shelfs might help !what say ?

http://www.youtube.com/watch?v=5hFNCkbtFZs