Lifebuoy attendance

Lifebuoy as a brand is desperately trying to get its act on the health platform right , its fighting a big battle with brand Dettol which also fights on the on kids not missing school route .Reminds one of the use of kids for the classic battle between Pepsodent and Colgate .

The tvc is believable till we get to hear that the kids have to use lifebuoy 5 times a day to get the immunity levels . Our reading is that Dettol has strongly entrenched this platform and lifebuoy in spite of its repackaging ,repositioning etc has still got its old baggage of being a toilet or a rural soap ,to clear !

Go ahead and watch the lifebuoy soap attendance tvc our rating is 2/5 , average

http://www.youtube.com/watch?v=GJAm9bNFYl0