American tourister -Survive Mumbai

The new TVC for the American tourister , does make one look up due to its catchy jingle and for all who have experienced the local Mumbai train madness each scene is a reminder of the nightmare , one dare not take such a big suitcase inside a train , thus the TVC shows a foreigner trying to get in and how the luggage goes thru the upheavals inside and comes back to its rightful owner ! ( which is a surprise )

The catchy jingle and its ability to connect with a lot of consumers , does go a long way in getting american tourister as a brand across to consumers mind ,but such short bursts of TV campaigns doesn't really help as retention power is minimum these days among consumers . Plus the real battle for luggage is at the retail -with the unorganised players dominating the market -its here that the consumer awareness alone mite not help american tourister !maybe sustained campaigns mite help

Our rating of the TVC is 2.5/5 good , go ahead and watch the american tourister campaign , which says if you survive mumbai ( trains ) you survive the world !

http://www.youtube.com/watch?v=bt1VKvDoESQ