Masala tadka maar ke

The noodles category suddenly is seeing a lot of action , hitting at the 2 minutes Maggi baston .We have had Top Ramen earlier trying to make a dent with not much of impact that we could note . You now have a "foodles" launch by Smithklime Beecham and Smith & Jones also making an attempt to get a slice of the market ,with its series of TVC's which aims to gain mind share by clearly stating why its different from the usual .

Come to think of it Maggi still gets consumed in tons at college canteens,office canteens , road side dhabas , stalls ( well in kitchens where it was never positioned to be ! ) , and finally at homes ! Thus this strong Masala flavour by Smith & jones , could be a route to displace this strong hold of Maggi ,which must be generating huge volumes .Maggi has smartly extended itself to sauces , pazztas ,soups etc and is no doubt still a dominant player in this category .

The TVC is neatly executed and our rating for the rendition is 2.5/5 , good . go ahead watch the noodles market getting more entwined ! click on the link below !
http://www.youtube.com/watch?v=1y9VCEwYFnk