Mamy Poko Pants

We loved this one ,the brand has understood the babies diaper issue of the straps opening , parents struggling to put one on when the baby is no mood to have one , and has come out with a solution , here comes "Mamy Poko pants "a Japanese brand which has entered the Indian diaper market- so far a Huggies dominant play .The interesting part is the "pants ' feature.

Moving on to the TVC , its nicely executed , one is able to clearly understand which gap in the market that the product is trying to address , the TVC is simple and evokes a connect , it also is able to evoke a "wow " among consumers who have gone thru or going thru the "diaper " process . It remains to be seen how does the product fare as pricing and cheaper options displacements are the key to success in India for this category .

Our rating is 2.5/5 good for the TVC and the product concept .

Go ahead rate Mamy Poko Pants , Tvc ,click link below

http://www.youtube.com/watch?v=iRdLFaycBcg