Parle Smart Chips !

We loved this TVC ,in what could be a game changing TVC and concept from the Parle Stable , on Smart chips it makes an attempt of using Amir's Khan screen energy to ask a question why eat ordinary chips and add to your weight , by handing over a T shirt - with a message "You will need it "

Parle has tried to create a new category with Smart chips launch ...a Diet coke like version in chips , considering the latest fad for healthy and health related activities , this should work , however sustaining this platform and building excitement and freshness would be the challenge plus other big daddies like Lays ,Bingo would react for sure if it succeeds .But we love the attempt ,thinking and the execution of Parle Monaco Smart chips , our ratings is 3/5 is very good . go ahead link on the link below :

http://www.youtube.com/watch?v=oQvR8tbW7pU

Cadbury Panda

The new cadbury gems TVC is a bit out of the box and out of place at times , and hard to connect with the product at first sight , whatever the marketers tried to do , looks like they wanted to retrench the brand connect with the tg with an unique creative communication which gets the customers to recall the brand name , say a " cheetah bhi peetah "= "mountain dew" varieties .

Gems has been trying to take the color route to reinvent itself , however in the store the top of mind is purely by sight or its proximity to the cash counter, thus placement becomes the key among other things .

Moving on ,the TVC is an interesting way of saying that each gems eating Panda reflects the different colors in gems and shud connect specially among the kids .But again such creative routes have been tried out for other brands , our ratings is 2/5 , good , go ahead watch cadbury gems trying to reconnect/reinvent itself with colors !

http://www.youtube.com/watch?v=51bu_YtQa4w

Fevicol Moochwali

Fevicol as a brand has been known for its superb TVC's mostly aiming at a distinct connect with the product's main usage which is "stickiness ".Must add that they have been doing a good job at it over the years , but we wonder how does a TVC help in actually pushing their product , as one of the main decision makers in the buying process is the good old carpenter and unlike the paint category which also has similar problem , the consumer is normally not interested whether its fevicol or vamicol !

Anyways the latest Fevicol TVC , must add is good , but we have seen such versions earlier for other brands too , the Moochwali starts with the theatre enactment and how the moochi sticks on an on, the TVC is in celebrating 50 years of fevicol stickiness , we rate the TVC 2.5/5 , good , but you get a feeling that the concept /creative has been tried earlier . go ahead click on the link below for Fevicol Moochwali !

http://www.youtube.com/watch?v=OJHnRNhdTgU

Tata Sky - Active Puppet

The new Tata Sky commercial using Amir Khan , as a ventriloquist is on air these days , we must add that Amir is superb as usual and the brand is desperately fighting to maintain its premium imagery and pricing in the highly competitive market of DTH ,it remains to be seen how long wud they be to hold on this position .

The TVC aims to promote their Active service which helps consumers to do more like educate their kids , games , cooking recipes etc , like in telecom parlance a Value added service .The puppet is supposed to be the TV and how the owner ( amir ) uses its interactive service and the how the TV complaints that there is a hidden " hand " of the owner etc .

TVC execution is good , watch out for Amir's lips when the puppet speaks ( great execution )

,overall our rating is 2/5 good , go watch Tata sky's active TVC , with Amir khan's 70's look .

http://www.youtube.com/watch?v=UJq4kV-TiAw

American tourister -Survive Mumbai

The new TVC for the American tourister , does make one look up due to its catchy jingle and for all who have experienced the local Mumbai train madness each scene is a reminder of the nightmare , one dare not take such a big suitcase inside a train , thus the TVC shows a foreigner trying to get in and how the luggage goes thru the upheavals inside and comes back to its rightful owner ! ( which is a surprise )

The catchy jingle and its ability to connect with a lot of consumers , does go a long way in getting american tourister as a brand across to consumers mind ,but such short bursts of TV campaigns doesn't really help as retention power is minimum these days among consumers . Plus the real battle for luggage is at the retail -with the unorganised players dominating the market -its here that the consumer awareness alone mite not help american tourister !maybe sustained campaigns mite help

Our rating of the TVC is 2.5/5 good , go ahead and watch the american tourister campaign , which says if you survive mumbai ( trains ) you survive the world !

http://www.youtube.com/watch?v=bt1VKvDoESQ