Tata Sky - Active Puppet
The new Tata Sky commercial using Amir Khan , as a ventriloquist is on air these days , we must add that Amir is superb as usual and the brand is desperately fighting to maintain its premium imagery and pricing in the highly competitive market of DTH ,it remains to be seen how long wud they be to hold on this position .
The TVC aims to promote their Active service which helps consumers to do more like educate their kids , games , cooking recipes etc , like in telecom parlance a Value added service .The puppet is supposed to be the TV and how the owner ( amir ) uses its interactive service and the how the TV complaints that there is a hidden " hand " of the owner etc .
TVC execution is good , watch out for Amir's lips when the puppet speaks ( great execution )
,overall our rating is 2/5 good , go watch Tata sky's active TVC , with Amir khan's 70's look .
Labels: amir and active puppet, amir khan and active puppet, Tata sky active puppet, tata sky active service, tata sky and amir khan, tata sky puppet
posted by Indian Marketing @ 5:27 AM
2 Comments
2 Comments:
Tata Sky is Copying Dishtv
Yesterday, Saw the latest Advertisement of Tata Sky (Aamir Khan's Ad on Active Services): Which i feel is a reaction of Tata Sky on Dishtv's Shahrukh khan adv on MonsterJobs, Shaadi and Travel Active VAS services which was very Good, meaningful and catchy. Infact I believe Dishtv's SRK Monster-shaadi-travel adv was more catchy.
Tata Sky is Just Copying Dishtv.
Second, in this new Tata Sky Adv (Even in their old adv Also) their main focus is on Aamir Khan, ie Tata Sky focus more on Aamir khan or create more hype on Aamir Khan on the adv and so that the actual product feature of Tata Sky is lost. Also their actual communication was lost, due to this main focus on Aamir, viewers actually forgot what they are talking about.
Thirdly, they have introduced even a Single new active service in last one year or so.
Fourthly, Most of the active services are paid on Tata Sky, especially those which are featured in the adv.
Fifth they have already lost their No.2 Position and i hope in coming years they continues to fall.
In Comparision if we see active services on other DTH like Dishtv:-
which are very good, informative, helpful and based on viewers need Like Monster jobs Active, Shaadi Active, Travel Active, Icici Active All these services are very good informative and helpful for every user.
Secondly, Dishtv's Active Active are so good that they have won international iTV special award for their active services.
Thirdly, Shahrukh Khan's Advertisement on active service are much better as compared with this new Tata Sky Advertisement.
Forthly, Most important is all the active services are free on Dishtv, Dishtv provides all active free of cost to their viewers.
Last but not the least Dishtv is undisputed market leader with over 6 million subscriber base. Sun direct is at No.2 where Tata Sky Stands at No.3 position and i believe soon they lost this position of No.3 as well to upcoming Airtel DTH Which is also good.
Further if we talk about other active services on Tata Sky which are quite normal and are available on other platforms too.
A one of a kind ad presenting Aamir with his friend TV has boosted the morale of Tata Sky in the field of active services. No other DTH has ever come up with such an idea Tata Sky is a pioneer to actve service in India. This ad gives us the broader concept of TV and as a puppet we have all access and control over it. Check out the preview and interesting gossip on http://www.tatasky-dth.blogspot.com/
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