Parle Smart Chips !

We loved this TVC ,in what could be a game changing TVC and concept from the Parle Stable , on Smart chips it makes an attempt of using Amir's Khan screen energy to ask a question why eat ordinary chips and add to your weight , by handing over a T shirt - with a message "You will need it "

Parle has tried to create a new category with Smart chips launch ...a Diet coke like version in chips , considering the latest fad for healthy and health related activities , this should work , however sustaining this platform and building excitement and freshness would be the challenge plus other big daddies like Lays ,Bingo would react for sure if it succeeds .But we love the attempt ,thinking and the execution of Parle Monaco Smart chips , our ratings is 3/5 is very good . go ahead link on the link below :

http://www.youtube.com/watch?v=oQvR8tbW7pU