Fevicol Moochwali

Fevicol as a brand has been known for its superb TVC's mostly aiming at a distinct connect with the product's main usage which is "stickiness ".Must add that they have been doing a good job at it over the years , but we wonder how does a TVC help in actually pushing their product , as one of the main decision makers in the buying process is the good old carpenter and unlike the paint category which also has similar problem , the consumer is normally not interested whether its fevicol or vamicol !

Anyways the latest Fevicol TVC , must add is good , but we have seen such versions earlier for other brands too , the Moochwali starts with the theatre enactment and how the moochi sticks on an on, the TVC is in celebrating 50 years of fevicol stickiness , we rate the TVC 2.5/5 , good , but you get a feeling that the concept /creative has been tried earlier . go ahead click on the link below for Fevicol Moochwali !

http://www.youtube.com/watch?v=OJHnRNhdTgU