Cadbury Panda

The new cadbury gems TVC is a bit out of the box and out of place at times , and hard to connect with the product at first sight , whatever the marketers tried to do , looks like they wanted to retrench the brand connect with the tg with an unique creative communication which gets the customers to recall the brand name , say a " cheetah bhi peetah "= "mountain dew" varieties .

Gems has been trying to take the color route to reinvent itself , however in the store the top of mind is purely by sight or its proximity to the cash counter, thus placement becomes the key among other things .

Moving on ,the TVC is an interesting way of saying that each gems eating Panda reflects the different colors in gems and shud connect specially among the kids .But again such creative routes have been tried out for other brands , our ratings is 2/5 , good , go ahead watch cadbury gems trying to reconnect/reinvent itself with colors !

http://www.youtube.com/watch?v=51bu_YtQa4w